Women in Business: Copywriting, Tutoring, & Mom Life

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Summary:

In this episode of the Agency Rocket Show, co-hosts Liz Hunt and Chelsea Poppens chat with Molly Garriott, a versatile copywriter from DayCloud Studios. Molly delves into her varied writing background, touching on her evolution from academic to social media copywriting. She candidly discusses the challenges of adapting to different writing styles and the need for continual learning in the creative field. The trio reminisces about their collaborative "Love Can" campaign, highlighting its unique narrative technique. Additionally, Molly opens up about balancing her freelance writing and tutoring career with family life, emphasizing the support she received to manage her responsibilities. The episode wraps up with an invitation for listeners to engage with the show and check out the "Love Can" project.

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Chapters:

Molly's Background (00:02:33)
Molly discusses her academic and professional background in writing, from academic to editorial and advertising.

Adapting Writing Styles (00:04:47)
Molly talks about the challenges and learning experiences in switching from academic and editorial writing to advertising and social media copywriting.

Constant Learning in Copywriting (00:08:01)
Molly emphasizes the importance of continuous education and adaptation in copywriting to meet the unique needs of different clients.

Favorite Project: Love Can Campaign (00:11:06)
Molly and Liz discuss the "Love Can" campaign, sharing how they created emotional and conceptual storytelling for the campaign's vision stories.

The "Love Can" Campaign (00:14:20)
Discussion of the "Love Can" campaign, its unique storytelling approach, and the personal stories shared.

Pivotal Ad Campaign (00:15:39)
The first ad campaign for a client, "It's Your Party Party Like You," and its significance for the business.

Approach to Branding and Copywriting (00:18:35)
Molly's approach to branding, websites, and different platforms for copywriting, focusing on purpose and consistency.

Telling Stories through Writing (00:21:30)
Molly's perspective on telling stories through writing, even when the subject matter may not be personally interesting.

Friendship and Collaboration (00:23:03)
The importance of being friends with coworkers for a supportive and creative work environment.

Leadership and Feedback (00:25:10)
Molly's insights on providing feedback, challenging, and reinforcing good work in a respectful manner.

Balancing Work and Personal Life (00:27:24)
Molly's experience in balancing work, family, and personal interests, including tennis.

Part-time writing (00:27:28)
Molly discusses balancing part-time writing with family responsibilities and the challenges of juggling work and family life.

Supportive work environment (00:29:07)
Molly talks about the support she received from her bosses and how she managed to work around her children's schedules.

First radio ad (00:29:46)
Molly shares her excitement about hearing her first radio ad and the impact it had on her daughters.

Closing remarks (00:30:40)
Liz and Chelsea thank Molly for joining the show and encourage listeners to provide feedback and explore the "Love Can" project.

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Guest Info:

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Molly Garriott

Molly first taught writing as a high school literature and history teacher and then as a university creative nonfiction writing instructor. She began her writing career as a freelancer for multiple local, regional, and national publications, eventually moving into the corporate and higher ed sectors. She has worked for both Creighton University and DayCloud Studios for over a decade and as a freelance content developer for local organizations and marketing firms.