In this episode of the Agency Rocket Show, co-hosts Liz Hunt and Chelsea Poppins talk with Brett Clarke, owner of Foster's Mercantile and other businesses, about the intricacies of branding. Clarke shares his journey with Foster's Mercantile, a unique home decor store in Omaha, and his other ventures, highlighting the importance of a brand reflecting its core values. The conversation explores the balance between quirkiness and professionalism in branding, emphasizing the need for intimacy and trust with clients. Clarke praises the co-hosts' agency for helping to authentically build his brand. The episode concludes with gratitude for Clarke's insights and a reminder for listeners to engage with the podcast.
"You guys are really good at discovering our brand, not creating it, because everybody has a brand within them and you just have to find that."
Introduction (00:00:00)
Liz and Chelsea introduce the podcast and discuss the topic of branding with special guest Brett Clarke.
Overview of Brett's Businesses (00:01:05)
Brett provides an overview of his businesses, including Foster's Mercantile, Frontier Builders, and MWallman Design.
Working with a Branding Agency (00:06:27)
Discussion on Brett's experience of working with a branding agency and the process of discovering and reflecting a brand's core values visually.
Challenges and Vulnerability in Branding (00:11:52)
Brett emphasizes the importance of being open and vulnerable during the branding process, drawing parallels to personal experiences and honesty at the dentist.
Building Brands through Discovery (00:13:10)
The conversation delves into the approach of visually wrapping a brand based on the client's identity and core values.
Brand Discovery Process (00:14:00)
Discussion on the process of discovering a brand's core values visually.
Vision Correction (00:15:48)
Conversation about the speaker's eye surgery and improved design skills.
Challenges in Branding (00:17:00)
The importance of honesty in the branding process and the impact of clients' indecisiveness.
Mild, Medium, and Spicy Branding (00:18:53)
Discussion on the presentation of three branding options and the decision-making process.
Incorporating Brand Elements (00:24:01)
Incorporating a bird symbol into the Foster's brand and its significance.
The app idea (00:26:39)
Discussion about a potential app that provides information about the view from an airplane window.
Expectations of branding process (00:28:22)
Brett's initial expectations and the desired outcome of the branding process.
Quirkiness and professionalism (00:33:00)
Debate about the balance between quirkiness and professionalism in branding.
The significance of trust in branding (00:37:23)
The importance of trust and credibility in the branding process, especially in the service industry.
Liz's Friendship and Trust (00:38:36)
Discussion about the ease of the branding process due to Liz's friendship and previous work with Brett.
Wrapping Up with Brett (00:38:36)
Expressing gratitude to Brett for sharing insights on branding and the importance of discovering a brand's core values.
Brett's Experience with Dark Cloud Studios (00:38:36)
Reflecting on Brett's experience with Dark Cloud Studios in building out his brand and the significance of vulnerability in the branding process.
Brett has a passion for telling people’s stories and bringing their individual visions to life, which he discovered while managing a creative agency. He holds a bachelor of science in construction management from Utah Valley University and an MBA from the University of Nebraska. Brett now combines his technical expertise and creative energy serving Frontier Builders in business development and design – ensuring every project is completed on time, on budget, and is a true reflection of each client’s unique story.
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