In this episode of The Agency Rocket Show, hosts Liz Hunt and Chelsea Poppens start crunching numbers, pulling back the curtain on what it really takes to price your branding projects correctly. We're dishing out hard-earned advice on understanding your costs, setting boundaries, and charging what you’re actually worth—no more undervaluing your creativity! From tracking time to presenting professional proposals, we'll help you navigate everything from client conversations to avoiding burnout. Liz even shares a traumatic story about a past project gone off the rails (spoiler: sometimes you SHOULD say no). Packed with wisdom, laughs, and, as always, a sprinkle of chaos, this episode is a must-listen for anyone trying to price their creative work with confidence and clarity.
Introduction to Pricing Branding Projects (00:00)
Understanding the Value of Branding (02:56)
The Complexity of Pricing in Creative Agencies (06:01)
Breaking Down Costs and Deliverables (09:11)
Calculating Hourly Rates and Project Budgets (12:00)
Communicating Pricing to Clients (14:59)
The Importance of Transparency in Pricing (18:06)
Final Thoughts on Pricing and Value (21:02)
Understanding Client Needs and Pricing Strategies (26:05)
Common Mistakes in Client Communication (29:32)
Setting Boundaries and Managing Revisions (33:33)
Learning from Pricing Pitfalls (35:53)
Lessons from a Challenging Project (29:20)
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