In this podcast episode, Ryan Snaadt from Snaadt Media Group discusses his journey from an intern at a meat factory to the owner of a video marketing company. He shares a humorous story about an explosion in the chili room at his former job, which prompted him to pursue a career he loves. Balancing work and family life, Ryan emphasizes being intentional with time. He also explores the challenges of delegating tasks as a business owner, the importance of personal branding for SEO, and his transition from execution to a CEO role. The hosts, Liz Hunt and Chelsea Poppens, contribute their insights on these transitions and the value of stepping into leadership positions.
Liz and Chelsea introduce the guest (00:00:00)
Introduction of the special guest, Ryan Schneid, and his background in videography and podcasting.
Ryan talks about his video marketing company (00:01:10)
Ryan discusses his company's approach to video production and marketing, including the differentiation and business growth.
Ryan discusses the use of AI tools in podcasting (00:03:20)
Ryan explains the use of AI tools like AutoPod and Glamping to simplify podcast editing and transcription.
Comparison of podcasting experiences (00:05:31)
Ryan and Chelsea discuss the differences in podcasting experiences, including video and audio quality.
Ryan talks about his podcast and guest selection (00:06:26)
Ryan shares his approach to podcasting, including his guest pool, batch recording, and the themes of business and personal development.
Conversation about whiskey preferences (00:08:32)
Ryan and the hosts engage in a lighthearted discussion about their favorite whiskeys and bourbons.
Ryan shares a personal story about a chili explosion (00:09:33)
Ryan begins to share a personal story about a chili explosion that changed his life, with a humorous introduction by the hosts.
The internship at the meat factory (00:10:20)
Speaker 4 describes their experience working at a meat factory as an intern and the unexpected explosion in the chili room.
Becoming a parent (00:14:24)
Speaker 4 talks about having a one-and-a-half-year-old son and welcoming a daughter, discussing the adjustments and challenges of parenthood.
Balancing work and family life (00:15:40)
Speaker 4 shares insights on managing work and family life, including the importance of being intentional with time and creating a work-life balance.
Client acquisition and business growth (00:18:17)
Speaker 4 discusses the timing of client interactions and the impact of organic content marketing on business growth.
Personal Branding and Delegation (00:20:09)
Discussion about using personal brand as a guinea pig for marketing strategies and the challenges of delegating tasks.
Transitioning to CEO Role (00:23:14)
Adapting to the role of a CEO, letting go of execution tasks, and focusing on sales, consulting, and client interactions.
Experience in Agency and Transition to Own Business (00:26:26)
Ryan's experience in a video production firm, role as a marketing strategist, and the decision to start his own business.
Financial Journey and Business Growth (00:28:18)
Paying off personal debt, transitioning to full-time business, and discussing the profitability and flexibility of his business.
The timestamp's title (time it starts)
short description, with max 20 words, of what is covered in this topic.
Starting a Family and Taking Risks (00:30:02)
Discussion about taking risks, leaving full-time jobs, and starting a family while pursuing entrepreneurial goals.
Community and Mentorship (00:32:10)
The importance of building a community, mentoring others, and learning from fellow entrepreneurs.
Balancing Social and Work Life (00:34:19)
Differences in social capacity, winding down after social scenes, and finding energy in social interactions.
Tips for Entrepreneurship and Marketing (00:35:30)
Advice on digital marketing strategies, sales processes, and finding fulfillment in entrepreneurship.
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Ryan Snaadt, it Rhymes with Odd, is the Owner of Snaadt (Snod) Media Group, a video marketing company based in Des Moines, IA. SMG helps brands of all sizes not only produce professional content, but build a marketing strategy using video to drive sales and other business KPIs.They take an 'odd' approach to video marketing, helping clients be bold and make a lasting impact.